Providing on-location lifestyle and event photography throughout the Lehigh Valley and offering marketing strategy and social media support to small businesses. o Launched Valerie Betz Photography in 2009 and rebranded in 2014 to include marketing consulting. o Consistently build client relationships by providing quality photography, and excellent customer service. o Provide marketing consulting and social media support to small businesses to support growth and development including but not limited to; management of social media networks, blog content creation, website development, collateral design, event management, photography and strategic planning. o Provide personal brand coaching, resume/cover letter consulting, and portraiture to individuals.
Responsible for the development and implementation of all marketing initiatives and customer support which contributed to annual sales growth. o Executed a successful website revitalization including e-commerce and increased search engine optimization. o Produced a media kit for b2b customers that included multiple media elements and sales presentation which was credited as instrumental in numerous ongoing sales relationships. o Led market launch of a new product line including 23 new items. Collaborated with manufacturing and customers to identified opportunities to educate sales teams and medical professionals on product advantages. o Oversaw the sales process including pricing, sales tools and policies, and the order fulfillment process; implemented new procedures which significantly reduced errors in order fulfillment and handling time. o Led culture initiatives including the development of our Value Statement and community outreach. o Managed all international sales licensing and regulatory requirements for more than 20 countries. o Performed ongoing customer and employee satisfaction research to identify and capitalize on unmet needs and promote a positive working environment.
Performed in a multifunctional position in a venture-funded medical device company offering a new treatment with progressive responsibilities in areas of sales, marketing, customer service, clinical training, and quality management. o Researched and identified the best customer relationship management solution for the company; customized the Salesforce platform accordingly, developed, and conducted internal training including the executives and sales and clinical teams. o Developed and facilitated clinical training throughout the United States for audiologists and other clinicians on more than 15 occasions each year; provided continuing support to each clinic and trained clinician. o Managed and implemented the order processing and reporting; collaborated with manufacturing and the sales team to continually improve our order, service, and complaint forms. o Assisted in quality compliance efforts for FDA regulation; oversaw and monitored the flow of customer complaints and feedback for compliance, and analyzed trends. o Participated in public relations efforts which resulted in national coverage and marketing initiatives including the development of several collateral pieces to assist physicians in educating patients and providing treatment. o Proactively assessed documents, materials, and processes and made improvements for greater efficiency. o Conducted annual customer satisfaction study and analyzed the results to capitalize on opportunities and manage weaknesses.
Sales and customer service for individuals over the age of fifty seeking primary or supplementary health insurance. o Assisted in the training and development of more than 75 employees in several new hire classes. o Licensed Pennsylvania Life and Health insurance agent with licenses in 48 reciprocal states; thorough understanding of private payer insurance, HMO's, MCO's, PPO's, and Medicare/Medicaid. o Successfully completed geriatric training; understanding and compassion for individuals over the age of fifty
Responsible for creating and implementing effective marketing and public relations strategies to improve public awareness and perception of the practice. o Responsible for concept, design, and printing of nearly 30 collateral pieces as well as advertisements and direct mail pieces. o Execute successful social media strategy and campaigns; increased followers on Facebook and Twitter by 267% and 212% respectively. Developed and implemented company Social Media Policy. o Develop and manage company e-mail newsletter and maintaining greater than 90% satisfaction among constituents. o Write and maintain content and provide regular updates to company website. Identify and implement strategies for increasing web site use and traffic. o Lead all public relations efforts, resulting in local coverage in The Morning Call, The Express Times, Lehigh Valley Business and others. o Launched corporate Marketing Policy with templates and branding guidelines. o Market, organize, plan and implement community events, health fairs and meetings. o Conduct ongoing assessment of patient satisfaction with clinical services and marketing elements including the website and email newsletter.
Master of Business Administration
Bachelor of Science
Concentration: Business Administration, Marketing concentration, Health Care Admin certificate, Psychology minor
marketing, branding, education, human rights, photography, live music
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